Why did I receive this survey?

When we at Nordvik Insikt conduct a survey, we select participants through a random statistical sample. This means that you were drawn at random from a registry, most commonly the Swedish State Personal Address Register (SPAR) or a specific membership list. The aim is to create a representative cross-section of the population or target group, where every opinion carries equal weight.

You represent many others in a similar life situation or age group, making your response especially valuable. It usually takes 8–12 minutes to complete the survey online using your personal 8-character login code, which can be found at the top of the letter or email. The survey is open for 3 weeks from the date you received the invitation.

Participation is completely voluntary, but your answers help provide an accurate picture of society. If you do not wish to participate, you do not need to do anything, or you can contact us to be removed. If you have questions about the selection process, you can contact our Data Protection Officer at dpo@nordvikinsikt.se or call support at 010-123 45 00 on weekdays between 9 and 16.